Tourism development in rural areas: potentials of appreciative inquiry approach / Roslizawati Che Aziz, Nik Alif Amri Nik Hashim and Zaimatul Awang
This study attempts to examine the way in which rural tourism is developed by using the Appreciative Inquiry (AI) approach as a research tool. AI is an increasingly important area as it was able to offer a positive and strength-based approach to the rural community development. It can be seen as an...
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Format: | Article |
Language: | English |
Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2018-06.
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Subjects: | |
Online Access: | Get fulltext View Fulltext in UiTM IR |
LEADER | 01804 am a22001933u 4500 | ||
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001 | 65296 | ||
042 | |a dc | ||
100 | 1 | 0 | |a Che Aziz, Roslizawati |e author |
700 | 1 | 0 | |a Nik Hashim, Nik Alif Amri |e author |
700 | 1 | 0 | |a Awang, Zaimatul |e author |
245 | 0 | 0 | |a Tourism development in rural areas: potentials of appreciative inquiry approach / Roslizawati Che Aziz, Nik Alif Amri Nik Hashim and Zaimatul Awang |
260 | |b Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, |c 2018-06. | ||
856 | |z Get fulltext |u https://ir.uitm.edu.my/id/eprint/65296/1/65296.pdf | ||
856 | |z View Fulltext in UiTM IR |u https://ir.uitm.edu.my/id/eprint/65296/ | ||
520 | |a This study attempts to examine the way in which rural tourism is developed by using the Appreciative Inquiry (AI) approach as a research tool. AI is an increasingly important area as it was able to offer a positive and strength-based approach to the rural community development. It can be seen as an alternative tourism research tool for community development as far as rural tourism is concerned. The qualitative research approach was applied by conducting focus group discussions with the local communities and youth groups at Sungai Sedim Nature Forest (SSNF) in Kedah, Malaysia. SSNF was chosen as the research setting due to its characteristics and future contributions to a host of residents. From the discussion, natural resources, eco-tourism products, Tree Top Walk and historical assets have been identified as the significant strengths at SSNF. Also, the respondents believe that with the development of these products, it will enhance the image and branding of the SSNF as the best ecotourism destination in Malaysia. | ||
546 | |a en | ||
650 | 0 | 4 | |a Travel. Voyages and travels (General) |
650 | 0 | 4 | |a Travel and state. Tourism |
655 | 7 | |a Article |