Consumers' profiles in purchasing Korean products: Malaysia context / Azurin Sani ... [et al.]
The study analyzes customer profiling in purchasing Korean products in Kuala Lumpur, Malaysia. The focus of this study is to identify the type of Korean products interested by Malaysian consumers. Apart from this research studies the Korean wave factors that influence customer purchase intention tow...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2022.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |