The complementary and alternative medicine (CAM) product information brochure: how is generic structure used to persuade potential users?
The presence and influence of complementary and alternative therapies have been increasingly felt in recent years. One reason for this is the active promotion of its services and products through various media channels. The current study focused on information brochures that are placed on pharmacy c...
Main Authors: | Goh, Ching Fen (Author), Chan, Mei Yuit (Author), Afida Mohd Ali (Author), Sabariah Md Rashid (Author) |
---|---|
Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Kebangsaan Malaysia,
2019-11.
|
Online Access: | Get fulltext |
Similar Items
-
Complementary and Alternative Medicines for the Treatment of Hepatitis C: Perspectives of Users and CAM Practitioners
by: Salamat Ali, et al.
Published: (2020-01-01) -
The use of complementary and alternative medicine (CAM) in Europe
by: Erlend L. Fjær, et al.
Published: (2020-04-01) -
Complementary and Alternative Medicine: Challenge to eCAM
by: Edwin L. Cooper
Published: (2006-01-01) -
Curriculum Change: Implementation of Complementary and Alternative Medicine (CAM)
by: Verhovsek, Ester L.
Published: (2009) -
Prevalence of complementary and alternative medicine (CAM) use in Brazil
by: Patricia de Moraes Mello Boccolini, et al.
Published: (2020-02-01)