International Market Selection model using newly developed geometric International Market Selection Space
International Market Selection (IMS) is literally a process in identifying and selecting feasible international market opportunities for exporting. It is a methodological process whereby suitable variables are vetted through a model in order to produce output in the form of processed information tha...
Main Authors: | Mazlan Hussein (Author), Azman Hassan (Author), Wan Azman Saini Wan Ngah (Author), Raja Nerina Raja Yusof (Author), Khairil Wahidin Awang (Author) |
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Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Kebangsaan Malaysia,
2019.
|
Online Access: | Get fulltext |
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