Pemediaan produk dan penggunaan logo Starbucks Coffee
Dunia sekarang mengalami perkembangan yang semakin pantas dalam pelbagai bidang industri dan produk serta memberi kesan ke atas perkembangan pola pemikiran kebanyakan orang. Era globalisasi terus berkembang seiring dengan perkembangan teknologi maklumat lebih-lebih lagi dengan munculnya persaingan g...
Main Authors: | Fauziah Ahmad (Author), Tika Nuraeni (Author), Chang, Peng Kee (Author), Mohd. Helmi Abd. Rahim (Author) |
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Format: | Article |
Language: | English |
Published: |
Universiti Kebangsaan Malaysian,
2011.
|
Online Access: | Get fulltext |
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