Enhancing Georgetown's Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel, Malaysia
Organizations has longed been searching for an effective problem identification tool. This study provides an improved method to root-cause analysis tool for practitioners, integrating mixed method research with problems identification technique. It also discovers the primary causes to unfavorable pe...
Main Authors: | Ali, Noor N Kader (Author), Roslan, Naj R (Author), Mahmood, Amalina (Author), Venugopal, Malini (Author) |
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Format: | Article |
Language: | English |
Published: |
2015.
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Subjects: | |
Online Access: | Get fulltext |
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