Kualiti perkhidmatan, kepuasan pelanggan dan kesetiaan pelanggan Perbadanan Perpustakaan Awam Terengganu: Kajian konseptual

This paper discusses and reviews the literature and ultimately propose a conceptual framework linking service quality, customer satisfaction and customer loyalty within the Terengganu State Public Library (PPAT). It is designed to understand how service quality and customer satisfaction are perceive...

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Bibliographic Details
Main Authors: Mahmood, Kamarulzaman (Author), Mat Ali @ Salim, Nor Azman (Author), Mohamad, Mahadzirah (Author)
Format: Article
Language:English
Published: Persatuan Pustakawan Malaysia, 2015.
Subjects:
Online Access:Get fulltext
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100 1 0 |a Mahmood, Kamarulzaman   |e author 
700 1 0 |a Mat Ali @ Salim, Nor Azman   |e author 
700 1 0 |a Mohamad, Mahadzirah   |e author 
245 0 0 |a Kualiti perkhidmatan, kepuasan pelanggan dan kesetiaan pelanggan Perbadanan Perpustakaan Awam Terengganu: Kajian konseptual 
260 |b Persatuan Pustakawan Malaysia,   |c 2015. 
856 |z Get fulltext  |u http://eprints.usm.my/34144/1/4_UNISZA_Kamarulzaman_15.pdf 
520 |a This paper discusses and reviews the literature and ultimately propose a conceptual framework linking service quality, customer satisfaction and customer loyalty within the Terengganu State Public Library (PPAT). It is designed to understand how service quality and customer satisfaction are perceived as sources of loyalty by library's customers. This study will use the LibQual questionnaire instruments as the main survey tool to collect information from the respondents. The findings of this study are expected to provide a reference and a bench mark to the public library's stakeholders in order to enhance their services quality. 
546 |a en 
650 0 4 |a Z Bibliography. Library Science. Information Resources