Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education?
Globalization foresees the rapid development of information technology (IT) and the Internet,where by customer's choices grow at a very fast rate.These factors are well reflected in the extremely competitive market environment in institutions of higher education (IHEs) (Dawes & Brown, 2002)...
Main Author: | Chu Abdullah, Siti Aishah (Author) |
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Format: | Article |
Language: | English |
Published: |
National Higher Education Research Institute, Universiti Sains Malaysia,
2016.
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Subjects: | |
Online Access: | Get fulltext |
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