Cardholders' Attitude And Bank Credit Card Usage In Malaysia: An Exploratory Study
The study is aimed at validating attributes that influence the differences in attitudes among active and inactive cardholders. By focusing on relevant attributes that have been identified, it is believed that credit card issuing banks can position themselves effectively via their marketing strategie...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM),
2002.
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| Subjects: | |
| Online Access: | Get fulltext |