Organisational Determinants Influencing Information Systems Reimplementation: Some Implications To The Developing Countries
This article presents an in-depth study of global Web-based Marketing Decision Support System reimplementation, in a British-based Fast Moving Consumer Goods (FMCG) manufacturer. The paper shows that the success of a system implementation can still be marginal even if the organisation understands th...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Asian Academy of Management (AAM),
2010.
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Subjects: | |
Online Access: | Get fulltext |
Summary: | This article presents an in-depth study of global Web-based Marketing Decision Support System reimplementation, in a British-based Fast Moving Consumer Goods (FMCG) manufacturer. The paper shows that the success of a system implementation can still be marginal even if the organisation understands the key organisational determinants of success and has influence over them. The paper concludes with a discussion of how implementation planning, user need analysis and communication problems could be overcomed and also some implications to the companies in the developing nations. |
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