A Hypothetical Comparison between Event Marketing and Conventional Advertising
The contemporary marketers all over the world are shifting their centre of attention into event marketing due to its intense reputation as a mode of promotion. However, the efficiency of event marketing as a promotional tool over the common advertising practices is yet to be measured. Hence, this ar...
Main Authors: | Ara, Husna (Author), Sarwar, Nafish (Author), Zabeen, Mashruha (Author) |
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Format: | Article |
Language: | English |
Published: |
Universiti Sains Malaysia,
2014-01.
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Subjects: | |
Online Access: | Get fulltext |
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