Offering a model of evaluation of trust suggesting between customers and e-stores (B2C) based on approaches of fuzzy logic
To succeed in the e-commerce depends on lots of factors; one of the important and vital ones is trust. In this Paper, we will suggest a model of Fuzzy Logical System which depicts some of the hidden relationships between the critical factors such as security, familiarity, and designing in a B2C comm...
Main Authors: | Nilashi, Mehrbakhsh (Author), Fathian, Mohammad (Author), Gholamian, Mohammad Reza (Author), Ibrahim, Othman (Author) |
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Format: | Article |
Language: | English |
Published: |
Computer Science Journals,
2010-12.
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Subjects: | |
Online Access: | Get fulltext |
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