Influencing variables towards the intention to purchase (ITP) and their research gaps
Purchase intention is important to study because research results are frequently used for making decision about product and services and, the research result could predict future sales for organisation. The objective of the research is to define the independent variables which influence the intentio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Unit Research and Knowledge School of Business and Management-Institut Teknologi Bandung,
2019.
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| Subjects: | |
| Online Access: | Get fulltext |