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01414 am a22001933u 4500 |
| 001 |
90401 |
| 042 |
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|a dc
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| 100 |
1 |
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|a Okur, Prodilin
|e author
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| 700 |
1 |
0 |
|a Baharum, Aslina
|e author
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| 700 |
1 |
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|a Ismail, Rozita
|e author
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| 700 |
1 |
0 |
|a Nazlan, Nadiah Hanin
|e author
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| 700 |
1 |
0 |
|a Ab. Fatah, Nur Shahida
|e author
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| 700 |
1 |
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|a Mat Noor, Noorsidi Aizuddin
|e author
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| 245 |
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|a Consumer purchasing behaviour of emotional design in e-Commerce
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| 260 |
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|b World Academy of Research in Science and,
|c 2020.
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| 856 |
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|z Get fulltext
|u http://eprints.utm.my/id/eprint/90401/1/NoorsidiAizuddinMatNoor2020_ConsumerPurchasingBehaviourofEmotionalDesign.pdf
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|a When we touched about consumer purchasing behaviour through emotional design, we refer to the three significant attributes; emotion, reasoning, and perception. Then, when we explain further about the emotional design, we are about to touch on the three levels of design; visceral, behavioural, and reflective, respectively. Designing something means designing the emotion and thus, create a vivid and symbolic image of high artistic value. The concept of emotional design is applicable to e-Commerce, an area that is booming nowadays as a result of the significant competition of technology. The findings in this research can be used as a reference in developing an impactful website which will trigger the purchase on the Internet.
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|a en
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|a HF Commerce
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