Consumer purchasing behaviour of emotional design in e-Commerce
When we touched about consumer purchasing behaviour through emotional design, we refer to the three significant attributes; emotion, reasoning, and perception. Then, when we explain further about the emotional design, we are about to touch on the three levels of design; visceral, behavioural, and re...
Main Authors: | Okur, Prodilin (Author), Baharum, Aslina (Author), Ismail, Rozita (Author), Nazlan, Nadiah Hanin (Author), Ab. Fatah, Nur Shahida (Author), Mat Noor, Noorsidi Aizuddin (Author) |
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Format: | Article |
Language: | English |
Published: |
World Academy of Research in Science and,
2020.
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Subjects: | |
Online Access: | Get fulltext |
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