Examining factors that effect on the acceptance of mobile commerce in Malaysia based on revised UTAUT

Examining factors that effect on the acceptance of mobile commerce in Malaysia based on revised UTAUT

This study presents an amended unified theory of acceptance and use of technology (UTAUT) which explores key factors affecting Malaysian consumers ' willingness to accept mobile-commerce. A questionnaire survey has been used to collect information from 400 Malaysian smartphone users using a ran...

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Bibliographic Details
Main Authors: Alrawi, Mohammed A. Sabri (Author), Samy, Ganthan Narayana (Author), Che Mohd. Yusoff, Rasimah (Author), Shanmugam, Bharanidharan (Author), Lakshmiganthan, Rajasekaran (Author), Maarop, Nurazean (Author), Kamaruddin, Norshaliza (Author)
Format: Article
Language:English
Published: Institute of Advanced Engineering and Science, 2020-12.
Subjects:
HF Commerce
T55-55.3 Industrial Safety. Industrial Accident Prevention
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