Examining factors that effect on the acceptance of mobile commerce in Malaysia based on revised UTAUT
This study presents an amended unified theory of acceptance and use of technology (UTAUT) which explores key factors affecting Malaysian consumers ' willingness to accept mobile-commerce. A questionnaire survey has been used to collect information from 400 Malaysian smartphone users using a ran...
Main Authors: | Alrawi, Mohammed A. Sabri (Author), Samy, Ganthan Narayana (Author), Che Mohd. Yusoff, Rasimah (Author), Shanmugam, Bharanidharan (Author), Lakshmiganthan, Rajasekaran (Author), Maarop, Nurazean (Author), Kamaruddin, Norshaliza (Author) |
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Format: | Article |
Language: | English |
Published: |
Institute of Advanced Engineering and Science,
2020-12.
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Subjects: | |
Online Access: | Get fulltext |
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