User generated brands and their contribution to the diffusion of user innovations
It has been argued that users can create innovations and also diffuse them peer-to-peer independent of support or involvement by producers: that "user-only" innovation systems can exist. It is known that users can be incented to innovate via benefits from in-house use. But users' ince...
Main Authors: | Füller, Johann (Author), Schroll, Roland (Author), von Hippel, Eric A. (Contributor) |
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Other Authors: | Sloan School of Management (Contributor) |
Format: | Article |
Language: | English |
Published: |
Elsevier,
2017-04-20T16:52:24Z.
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Subjects: | |
Online Access: | Get fulltext |
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