Creating Value in Online Communities: The Sociomaterial Configuring of Strategy, Platform, and Stakeholder Engagement
How is value created in an online community (OC) over time? We explored this question through a longitudinal field study of an OC in the healthcare arena. We found that multiple kinds of value were produced and changed over time as different participants engaged with the OC and its evolving technolo...
Main Authors: | Barrett, Michael (Author), Oborn, Eivor (Author), Orlikowski, Wanda J (Contributor) |
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Other Authors: | Sloan School of Management (Contributor) |
Format: | Article |
Language: | English |
Published: |
Institute for Operations Research and the Management Sciences (INFORMS),
2017-08-31T18:51:54Z.
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Subjects: | |
Online Access: | Get fulltext |
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