Impacts of personality traits on consumer innovation success
Via a study of innovating and non-innovating German consumers, we explore links between the "Big Five" personality traits and successful accomplishment of three basic innovation process stages by consumer-innovators: (1) generating an idea for a new product or product improvement, (2) deve...
| Main Authors: | , , |
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| Other Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Elsevier BV,
2020-03-03T19:44:34Z.
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| Subjects: | |
| Online Access: | Get fulltext |