Dynamic Pricing in Social Networks: The Word-of-Mouth Effect
We study the problem of optimal dynamic pricing for a monopolist selling a product to consumers in a social network. In the proposed model, the only means of spread of information about the product is via word-of-mouth communication; consumers' knowledge of the product is only through friends w...
| Main Authors: | , , |
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| Other Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Institute for Operations Research and the Management Sciences (INFORMS),
2020-06-15T21:51:24Z.
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| Subjects: | |
| Online Access: | Get fulltext |