Dynamic Pricing in Social Networks: The Word-of-Mouth Effect
We study the problem of optimal dynamic pricing for a monopolist selling a product to consumers in a social network. In the proposed model, the only means of spread of information about the product is via word-of-mouth communication; consumers' knowledge of the product is only through friends w...
Main Authors: | Ajorlou, Amir (Author), Jadbabaie-Moghadam, Ali (Author), Kakhbod, Ali (Author) |
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Other Authors: | Massachusetts Institute of Technology. Institute for Data, Systems, and Society (Contributor), Massachusetts Institute of Technology. Department of Economics (Contributor) |
Format: | Article |
Language: | English |
Published: |
Institute for Operations Research and the Management Sciences (INFORMS),
2020-06-15T21:51:24Z.
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Subjects: | |
Online Access: | Get fulltext |
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