How do successful scholars get their best research ideas? An exploration
We interview 24 marketing professors to ask how they got the ideas for 64 of their papers. More than three-quarters of the papers were inspired by holes in the literature, by a "stylized fact" that the current literature cannot explain, or by an interaction with a manager. The rest fall in...
Main Authors: | Cao, Cathy (Author), Cao, Xinyu (Author), Cashman, Matthew (Author), Kumar, Madhav (Author), Timoshenko, Artem (Author), Yang, Jeremy (Jeremy Zhen) (Author), Yu, Shuyi (Author), Zhang, Jerry (Author), Zhu, Yuting (Author), Wernerfelt, Birger (Author) |
---|---|
Other Authors: | Sloan School of Management (Contributor) |
Format: | Article |
Language: | English |
Published: |
Springer Science and Business Media LLC,
2020-11-23T20:56:07Z.
|
Subjects: | |
Online Access: | Get fulltext |
Similar Items
-
How do successful scholars get their best research ideas? An exploration
by: Cao, C., et al.
Published: (2019) -
Internalization of Advertising Services: Testing a Theory of the Firm
by: Wernerfelt, Birger, et al.
Published: (2022) -
On brand extension as a signal of product quality
by: Wernerfelt, Birger
Published: (2013) -
Diversified firms: existence and behaviors
by: Wernerfelt, Birger
Published: (2022) -
Inefficient pre-bargaining search
by: Wernerfelt, Birger
Published: (2011)