Campaign Optimization Through Behavioral Modeling and Mobile Network Analysis
© 2014 IEEE. Optimizing the use of available resources is one of the key challenges in activities that consist of interactions with a large number of "target individuals," with the ultimate goal of "winning" as many of them as possible, such as in marketing, service provision, po...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Electrical and Electronics Engineers (IEEE),
2021-10-27T20:04:12Z.
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| Subjects: | |
| Online Access: | Get fulltext |