Social Influence and Reciprocity in Online Gift Giving
© 2018 Copyright is held by the owner/author(s). Giving gifts is a fundamental part of human relationships that is being affected by technology. The Internet enables people to give at the last minute and over long distances, and to observe friends giving and receiving gifts. How online gift giving s...
Main Authors: | Kizilcec, René F. (Author), Bakshy, Eytan (Author), Eckles, Dean Griffin (Author), Burke, Moira (Author) |
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Other Authors: | Sloan School of Management (Contributor) |
Format: | Article |
Language: | English |
Published: |
Association for Computing Machinery (ACM),
2021-11-08T14:11:21Z.
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Subjects: | |
Online Access: | Get fulltext |
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