The Role of Reciprocity and Directionality of Friendship Ties in Promoting Behavioral Change

© Springer International Publishing Switzerland 2016. Friendship is a fundamental characteristic of human beings and usually assumed to be reciprocal in nature. Despite this common expectation, in reality, not all friendships by default are reciprocal nor created equal. Here, we show that reciprocat...

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Bibliographic Details
Main Authors: Almaatouq, Abdullah (Author), Radaelli, Laura (Author), Pentland, Alex (Author), Shmueli, Erez (Author)
Format: Article
Language:English
Published: Springer International Publishing, 2021-11-09T14:59:40Z.
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