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87676 |
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|a Chen, Yiwei
|e author
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|a Sloan School of Management
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|a Farias, Vivek F.
|e contributor
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|a Farias, Vivek F.
|e author
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|a Simple Policies for Dynamic Pricing with Imperfect Forecasts
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|b Institute for Operations Research and the Management Sciences (INFORMS),
|c 2014-06-06T14:50:20Z.
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|z Get fulltext
|u http://hdl.handle.net/1721.1/87676
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|a We consider the "classical" single-product dynamic pricing problem allowing the "scale" of demand intensity to be modulated by an exogenous "market size" stochastic process. This is a natural model of dynamically changing market conditions. We show that for a broad family of Gaussian market-size processes, simple dynamic pricing rules that are essentially agnostic to the specification of this market-size process perform provably well. The pricing policies we develop are shown to compensate for forecast imperfections (or a lack of forecast information altogether) by frequent reoptimization and reestimation of the "instantaneous" market size.
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|a en_US
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|a Article
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|t Operations Research
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