Simple Policies for Dynamic Pricing with Imperfect Forecasts

We consider the "classical" single-product dynamic pricing problem allowing the "scale" of demand intensity to be modulated by an exogenous "market size" stochastic process. This is a natural model of dynamically changing market conditions. We show that for a broad fami...

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Bibliographic Details
Main Authors: Chen, Yiwei (Author), Farias, Vivek F. (Contributor)
Other Authors: Sloan School of Management (Contributor)
Format: Article
Language:English
Published: Institute for Operations Research and the Management Sciences (INFORMS), 2014-06-06T14:50:20Z.
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Online Access:Get fulltext
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520 |a We consider the "classical" single-product dynamic pricing problem allowing the "scale" of demand intensity to be modulated by an exogenous "market size" stochastic process. This is a natural model of dynamically changing market conditions. We show that for a broad family of Gaussian market-size processes, simple dynamic pricing rules that are essentially agnostic to the specification of this market-size process perform provably well. The pricing policies we develop are shown to compensate for forecast imperfections (or a lack of forecast information altogether) by frequent reoptimization and reestimation of the "instantaneous" market size. 
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