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99181 |
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|a dc
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|a Hauser, John R.
|e author
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|a Sloan School of Management
|e contributor
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|a Hauser, John R.
|e contributor
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|a New developments in product-line optimization
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|a Comment: New developments in product-line optimization
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|b Elsevier,
|c 2015-10-07T15:22:37Z.
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|z Get fulltext
|u http://hdl.handle.net/1721.1/99181
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|a Product development is key to profitability. Without well-designed products that meet the needs of customers at a reasonable cost, the firm has no sales. And without sales, the firm has no profit. But designing profitable products is hard. Eppinger, Whitney, Smith, and Gebala (1994) estimate that for a moderately complex electro-mechanical product, close to a million decisions must be made before the product is brought to market. Many of these decisions are routine, but many are not. The two product-line-optimization papers in this journal address hard decisions.
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|a en_US
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|a Article
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|t International Journal of Research in Marketing
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