New developments in product-line optimization
Product development is key to profitability. Without well-designed products that meet the needs of customers at a reasonable cost, the firm has no sales. And without sales, the firm has no profit. But designing profitable products is hard. Eppinger, Whitney, Smith, and Gebala (1994) estimate that fo...
Main Author: | Hauser, John R. (Contributor) |
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Other Authors: | Sloan School of Management (Contributor) |
Format: | Article |
Language: | English |
Published: |
Elsevier,
2015-10-07T15:22:37Z.
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Subjects: | |
Online Access: | Get fulltext |
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