Effect of Media Usage Selection on Social Mobilization Speed: Facebook vs E-Mail

Social mobilization is a process that enlists a large number of people to achieve a goal within a limited time, especially through the use of social media. There is increasing interest in understanding the factors that affect the speed of social mobilization. Based on the Langley Knights competition...

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Bibliographic Details
Main Authors: Wang, Jing (Author), Li, Xitong (Author), Alstott, Jeff (Author), Velu, Chander (Author), Madnick, Stuart E. (Contributor)
Other Authors: Sloan School of Management (Contributor)
Format: Article
Language:English
Published: Public Library of Science, 2015-11-10T17:45:01Z.
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