Effect of Media Usage Selection on Social Mobilization Speed: Facebook vs E-Mail
Social mobilization is a process that enlists a large number of people to achieve a goal within a limited time, especially through the use of social media. There is increasing interest in understanding the factors that affect the speed of social mobilization. Based on the Langley Knights competition...
Main Authors: | Wang, Jing (Author), Li, Xitong (Author), Alstott, Jeff (Author), Velu, Chander (Author), Madnick, Stuart E. (Contributor) |
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Other Authors: | Sloan School of Management (Contributor) |
Format: | Article |
Language: | English |
Published: |
Public Library of Science,
2015-11-10T17:45:01Z.
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Subjects: | |
Online Access: | Get fulltext |
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