The Role of Dramaturgy in Change Management in Shell Oman Marketing Company
Inspired by my personal interest in the topic of dramaturgy, coupled with the continuous change programmes that Shell Oman Marketing Company (SOMC) adopts in many areas, this research attempts to explore the role of dramaturgy (Goffman 1956) in change management in SOMC. The primary question that th...
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| Language: | en |
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University of Bradford
2019
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| Online Access: | http://hdl.handle.net/10454/17357 |