Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
Yes === Social media facilitates and enhances communication between businesses and customers. Nowadays, although it is commonly recognised that companies implement social media into their marketing activities, it is also acknowledged that companies struggle to calculate the return on investment (ROI...
| Main Authors: | , , , |
|---|---|
| Language: | en |
| Published: |
Springer
2020
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/17927 |