Consumer adoption of mobile banking in Jordan: Examining the role of usefulness, ease of use, perceived risk and self-efficacy

Yes === The purpose of this paper is to propose and examine a conceptual model that best explains the key factors influencing Jordanian customers' intention to adopt mobile banking (MB). Design/methodology/approach – The proposed conceptual model was based on the Technology Acceptance Model (TA...

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Bibliographic Details
Main Authors: Alalwan, A., Dwivedi, Y.K., Rana, Nripendra P., Williams, M.D.
Published: 2020
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