Food choice motives, attitude towards and intention to adopt personalised nutrition
Yes === The present study explored associations between food choice motives, attitudes towards and intention to adopt personalised nutrition, to inform communication strategies based on consumer priorities and concerns. Design/Setting: A survey was administered online which included the Food Choice...
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ndltd-BRADFORD-oai-bradscholars.brad.ac.uk-10454-181662020-11-14T05:01:07Z Food choice motives, attitude towards and intention to adopt personalised nutrition Rankin, A. Bunting, B.P. Poinhos, R. van der Lans, I.A. Fischer, A.R.H. Kuznesof, S. Almeida, M.D.V. Markovina, Jerko Frewer, L.J. Stewart-Knox, Barbara Attitudes Food choice motives Food choices Questionnaire Food4Me Intention Nutrigenomics Personalised nutrition Survey Yes The present study explored associations between food choice motives, attitudes towards and intention to adopt personalised nutrition, to inform communication strategies based on consumer priorities and concerns. Design/Setting: A survey was administered online which included the Food Choice Questionnaire (FCQ) and items assessing attitudes towards and intention to adopt personalised nutrition. Subjects: Nationally representative samples were recruited in nine EU countries (n 9381). Results: Structural equation modelling indicated that the food choice motives ‘weight control’, ‘mood’, ‘health’ and ‘ethical concern’ had a positive association and ‘price’ had a negative association with attitude towards, and intention to adopt, personalised nutrition. ‘Health’ was positively associated and ‘familiarity’ negatively associated with attitude towards personalised nutrition. The effects of ‘weight control’, ‘ethical concern’, ‘mood’ and ‘price’ on intention to adopt personalised nutrition were partially mediated by attitude. The effects of ‘health’ and ‘familiarity’ were fully mediated by attitude. ‘Sensory appeal’ was negatively and directly associated with intention to adopt personalised nutrition. Conclusions: Personalised nutrition providers may benefit from taking into consideration the importance of underlying determinants of food choice in potential users, particularly weight control, mood and price, when promoting services and in tailoring communications that are motivationally relevant. 2020-11-06T09:59:23Z 2020-11-12T09:23:30Z 2020-11-06T09:59:23Z 2020-11-12T09:23:30Z 2018-10 2018-04-06 2018-05-17 2020-11-06T09:59:28Z Article Accepted manuscript Rankin A, Bunting BP, Poinhos R et al (2018) Food choice motives, attitude towards and intention to adopt personalised nutrition. Public Health Nutrition. 21(14): 2606-2616. http://hdl.handle.net/10454/18166 en https://doi.org/10.1017/S1368980018001234 (c) 2018 The Authors. Full-text reproduced in accordance with the publisher's self-archiving policy. |
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en |
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Attitudes Food choice motives Food choices Questionnaire Food4Me Intention Nutrigenomics Personalised nutrition Survey |
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Attitudes Food choice motives Food choices Questionnaire Food4Me Intention Nutrigenomics Personalised nutrition Survey Rankin, A. Bunting, B.P. Poinhos, R. van der Lans, I.A. Fischer, A.R.H. Kuznesof, S. Almeida, M.D.V. Markovina, Jerko Frewer, L.J. Stewart-Knox, Barbara Food choice motives, attitude towards and intention to adopt personalised nutrition |
description |
Yes === The present study explored associations between food choice motives, attitudes towards and intention to adopt personalised nutrition, to inform communication strategies based on consumer priorities and concerns. Design/Setting: A survey was administered online which included the Food Choice Questionnaire (FCQ) and items assessing attitudes towards and intention to adopt personalised nutrition. Subjects: Nationally representative samples were recruited in nine EU countries (n 9381). Results: Structural equation modelling indicated that the food choice motives ‘weight control’, ‘mood’, ‘health’ and ‘ethical concern’ had a positive association and ‘price’ had a negative association with attitude towards, and intention to adopt, personalised nutrition. ‘Health’ was positively associated and ‘familiarity’ negatively associated with attitude towards personalised nutrition. The effects of ‘weight control’, ‘ethical concern’, ‘mood’ and ‘price’ on intention to adopt personalised nutrition were partially mediated by attitude. The effects of ‘health’ and ‘familiarity’ were fully mediated by attitude. ‘Sensory appeal’ was negatively and directly associated with intention to adopt personalised nutrition. Conclusions: Personalised nutrition providers may benefit from taking into consideration the importance of underlying determinants of food choice in potential users, particularly weight control, mood and price, when promoting services and in tailoring communications that are motivationally relevant. |
author |
Rankin, A. Bunting, B.P. Poinhos, R. van der Lans, I.A. Fischer, A.R.H. Kuznesof, S. Almeida, M.D.V. Markovina, Jerko Frewer, L.J. Stewart-Knox, Barbara |
author_facet |
Rankin, A. Bunting, B.P. Poinhos, R. van der Lans, I.A. Fischer, A.R.H. Kuznesof, S. Almeida, M.D.V. Markovina, Jerko Frewer, L.J. Stewart-Knox, Barbara |
author_sort |
Rankin, A. |
title |
Food choice motives, attitude towards and intention to adopt personalised nutrition |
title_short |
Food choice motives, attitude towards and intention to adopt personalised nutrition |
title_full |
Food choice motives, attitude towards and intention to adopt personalised nutrition |
title_fullStr |
Food choice motives, attitude towards and intention to adopt personalised nutrition |
title_full_unstemmed |
Food choice motives, attitude towards and intention to adopt personalised nutrition |
title_sort |
food choice motives, attitude towards and intention to adopt personalised nutrition |
publishDate |
2020 |
url |
http://hdl.handle.net/10454/18166 |
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