台灣中小半導體通路商未來經營策略之個案研究

• Main Author: 王耘寰
• Language: 中文
• Published: 國立政治大學
• Subjects: 競爭策略; 半導體通路; Competition strategy; Semiconductor sales company
• Online Access: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0096932413%22.

我國電子資訊半導體相關產業在近二十年來快速發展下，已成為國際產業分工體系中重要的一環，而半導體通路商向來被認為是整體電子產業鏈中最容易跨入的產業，但卻也是最具風險性的產業。 本研究針對台灣中小型半導體通路商，面對市場快速變遷，探索其成功競爭優勢。本研究以問卷佐以深度訪談法為主要進行方式，訪談了國內4家中小型通路商，其結論為： 一、個案公司之經營策略 ：有效性的整合人力資源，讓精簡的人力創造更高的附加價值；將大額應收帳款風險轉移對外承保，將風險控管至最小；積極導入營運資金報酬率指標。 二、A個案公司競爭利基，為經銷代理之產品皆為該行業之技術領導廠商，極具競爭力；產品線豐富並具有互補性；專注於高成長的多媒體、監控及無線通訊產業，並且大量投入技術支援。 三、 重視國際化人才培育，栽培兩岸中階幹部，通路商應與客戶及上游供應商的維持良好關係。 === The electronics, IT, communications and semiconductor industries are currently most competitive among all the Taiwanese industries for 20 years. Semiconductor is the core of electronic products. In industrial market, comparing with consumer market, the number of customers is fewer, the purchasing amount of single customer is larger, and the transaction is more repeatedly. The object of this research is trying to study what core competitive strategies that middle and small companies have and how do they develop or keep core confidence. The conclusions are as below: (1) There were one large scale company and ten middle and small scale companies have been visited with in-deep discussion, and got may useful competitive strategies of Inducting the working capital return rate. (2) Case company competes the tally company, product of for the sale on commission proxy all technology of leadership manufacturer for this profession, extremely has the competitive power; The product line enriches and has the complementary; Concentrates in the high growth multimedia, the monitoring and the wireless communication industry, and puts into the technical backstopping massively. (3) Case company should have the internationalization talented person cultivates planning, and should keep with the customer and the upstream supplier's maintenance good relations.