馬來西亞民宿之加盟與經營

• Main Authors: 邱慧玲, Christina Khoo
• Language: 中文
• Published: 國立政治大學
• Subjects: 馬來西亞民宿
• Online Access: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0096933038%22.

馬來西亞民宿之加盟與經營 === Situated in Southeast Asia, Malaysia is a popular tourist destination attracting travelers from all over the world. Currently in the tourism accommodation industry, traditional hotels are the main form of lodging available. Bed and Breakfast have been long established in Europe, America and most recently in Taiwan. Such lodging has its unique appeal as it offers a friendly and warm environment for tourists to interact and live with local families. In addition, bed and breakfast usually help local communities as it is a form of employment and source of income for families. Cozy Homes Bed and Breakfast aims to be the leading network of Bed and Breakfast in Malaysia offering high quality and comfortable accommodation to travelers. The business will consist of 2 units 1) Bed and Breakfast Model Home – this will be the first in Malaysia and 2) Marketing Services Unit – focused on brand building and establishing the franchise. The business model is scalable as recruitment of each new franchisee requires minimal investment from Cozy Home. Upon successful execution of the business plan, and if sales targets are achieved, the business will be profitable starting 2012.