派樂士在台上市計畫

Pleomax is a new brand in Taiwan market, the key factor to launch this brand in Taiwan successfully is to build up a strong Brand awareness of Pleomax. In term of “Brand awareness”, Pleomax are also focusing on developing Products with great function in order to satisfy customer’s need. A long-term...

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Bibliographic Details
Main Authors: 陳于真, Chen, Joy
Language:英文
Published: 國立政治大學
Subjects:
Online Access:http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0097933028%22.
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Summary:Pleomax is a new brand in Taiwan market, the key factor to launch this brand in Taiwan successfully is to build up a strong Brand awareness of Pleomax. In term of “Brand awareness”, Pleomax are also focusing on developing Products with great function in order to satisfy customer’s need. A long-term strategy will help Pleomax’s sales grow up continues.