| Summary: | 本研究以內容分析法比較共200首台灣與美國音樂錄影帶中的性內容以及愛情關係表現。研究結果顯示美國音樂錄影帶中的性內容普遍高於台灣的音樂錄影帶，不論是在歌詞表達或影像呈現中。但值得一提的是，臺灣2010年音樂錄影帶中相較於2000年音樂錄影帶中性內容增加的幅度大於美國2010年音樂錄影帶中相較於美國2000年因樂錄影帶中性內容的增加。而且愛情表現方面，台灣的歌曲不論是在2000年還是2010年都有超過80%以上的歌曲為愛情歌曲；美國歌曲則較為多元，從2000年到2010年，少了20%的愛情歌曲。
總體來說，此研究結果與先前研究的結果類似：台灣歌曲中的愛情表達多為無性的表達，而美國歌曲中則較易將愛情等同或化約成肉體慾望，且不論歌曲主題，性內容也較常表達在歌曲中。雖然台灣音樂錄影帶及歌曲中的性內容還尚未達到足以造成威脅的程度，由2010年的增加多於同時期美國的音樂錄影帶顯示未來研究更應重視這一塊因為大眾流行音樂錄影帶在年輕族群的生活中扮演了重要的角色。若其不當性內容持續增加，勢必會對年輕族群的性觀念及行為造成影響。 === This study examines 200 music videos from Taiwan the USA for their sexual content lyrical and visual presentation. The second focus is the illustration of themes in songs. Results of a content analysis shows that in terms of sexual content in music videos, the USA is still more sexual than Taiwan as a whole; however, the increase of sexual imagery in music videos is greater in Taiwan in 2010 compared to in 2000 than that from USA in 2010 compared to 2000. Within-country comparisons show that the increase in images is greater than that in lyrics from 2000 to 2010 in both countries. For themes in songs, in both years, over 80% of the songs analyzed from Taiwan are love theme songs. Songs from the USA are more varied, and from 2000 to 2010, there are 20% less love theme songs.
On the whole, this study agrees with previous studies, which found that love manifested in lyrics is often an asexual kind of love in Taiwan, while in the USA physical desires are often outright portrayed, regardless of the song themes. Although the sexual level in music videos images have not yet reached an alarming level, researchers should, however, keep track of the sexual content because music videos do take up a part in forming a socializing environment, especially for the young people.
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