Guanxi 貿易公司商業企劃書

• Main Authors: 阿斯特麗, Astrid Fabiola Mejia Sanchez
• Language: 英文
• Published: 國立政治大學
• Subjects: Guanxi; 商業企劃書
• Online Access: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0098933045%22.

Japan’s sogo shosha institutions and South Korea’s chonghap sangsa are among the top trading companies in the world. Along with other players in the international market, they have significantly contributed to the expansion of trade and to the economic development of their countries. In countries like Taiwan, Japan and Korea, trading companies were part of the driving force that propelled their global economic effort and they were an integral part of the economic miracles that transformed their economies forever. International trade benefits countries by improving the living standard of the population, lower prices for consumers, improved efficiency in production and a greater variety of goods. This business plan is focused on analyzing the feasibility of Guanxi Trading LLC, an export trading (ETC) company based in Honduras, with efforts oriented toward boosting the Honduran economy by trading with Taiwan. In doing so, it intends to replicate the success of trading companies worldwide in improving the economies of their nations. By trading with Taiwan, Guanxi Trading LLC also aims to enter the rising Asian market and increase its global presence in hope of helping in the development of the Honduran economy.