建構信任模型探討合作夥伴間資訊分享之意願

• Main Author: 張瓊云
• Language: 中文
• Published: 國立政治大學
• Subjects: 信任機制; 資訊分享; 決策實驗室法; 網路程序分析法; 模糊理論; Trust Mechanism; Information Sharing; Decision Making Trial and Evaluation Laboratory; Analytic Network Process; Fuzzy
• Online Access: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0963560091%22.

由於跨組織關係的出現，企業為增加全球競爭力，供應鏈管理已成為非常重要的議題。其所重視的不僅是功能性的連結，亦著重於內部的流通，因此非常注重供應鏈成員間的資訊分享，用以創造長期永久的利潤。而為達到此目的，企業與企業彼此會互相逹成共識，進而相互結盟成為夥伴關係，這樣的夥伴關係是建立於相互信任、共擔風險與利益共享上，因此可藉由夥伴關係的建立，達到相互的信任進而願意資訊分享，如此不但可取得競爭優勢，並可創造出比企業個體更大的事業績效（Lambert et al., 1996）。 由上述得知，供應鏈組織中夥伴關係的建立常會牽涉到信任的形成，並用此來考量是否願意分享資訊。所以本研究針對資訊分享的議題，探討合作夥伴的信任程度對資訊分享的意願兩者是否有影響，藉由此協助企業在實施供應鏈管理上能有較適當的依循。即是希望建構一個信任函數，並經由運算設定此函數的門檻值進而探討資訊分享意願，若合作夥伴達信任門檻值，則彼此是願意資訊分享的；而針對未達門檻值的合作夥伴，可藉由信任函數中最具效益的構面指標，進行最有效的績效改善，提升供應夥伴的品質、服務、交貨速度及成本等等，用以達到信任門檻值，增加合作夥伴間資訊分享的意願。 因此本研究主要目的為建構一信任函數模型，使合作夥伴達到信任門檻，增加資訊分享意願，最終希望能提升整體供應鏈的績效表現。 === Because of Inter-organizational Relationships’ appearance, enterprises are in order to increase the global competitiveness, supplying chain management has already become very important topic. That pays attention to not only functional linking of ones, also focus on internal circulation. Therefore it pays much attention to supplying the information sharing among a member of the chain. And for achieve this purpose, among enterprises reach an agreement to form an alliance and become the partnership. Such a partnership is founded on trust in each other, taking risks together and benefits-sharing. So they can reach mutual trust then would like to carry on information sharing by setting up the partnership. That not only can make the competition advantage, but also can create the performance greater than the individual enterprise （Lambert et al., 1996）. Consequently setting up the partnership regular involves in forming trust in supply chain. So we can use this viewpoint to consider would like to share information or not. Hence the research focuses on information sharing to probe into the relation between the degree of trust in the partnership and the willingness of information sharing.That is that builds and constructs a trust function, and sets up the threshold value via operation and then discusses the willingness of information sharing. If the cooperative partner reaches the value of threshold will willing to share information between each other. And aimed at cooperative partners who can’t reach the value of threshold, they can precede the most effective performance by using the beneficial dimension. Then improve their quality, service, delivery pace and cost, etc., in order to reach the will of information sharing.