全球化下韓商投資中國之策略 -以TFT-LCD面板產業為例

• Main Author: 孫正宇
• Language: 中文
• Published: 國立政治大學
• Subjects: FDI; TFT-LCD; Display; Investment strategies; Competitive strategy; Five forces model; Industry life Cycle
• Online Access: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0972655111%22.

China has become both South Korea’s largest trading partner and one of the largest destinations for foreign direct investment (FDI). The display industry, which is one of the major export industries for Korea and extremely important for the Korean economy, has a particularly high level of dependence on China – the industry’s largest market. The Korean LCD panel industry has grown into a global leader and major industry of the Korean economy over the past ten years through its preemptive, aggressive investment and its development of innovative products. This was helped by the diverse strategies for aggressive investment in China that were implemented since the early 2000s as the companies faced unlimited competition in the global era. However, the rise of the Chinese LCD industry, which was spurred by the rapid growth of the domestic market and government support policies in the mid-2000s, has impacted the investment strategies of the Korean LCD panel industry in China. This research focuses on an analysis of the investment strategies of Korean TFT-LCD panel industry businesses’ investments in China in terms of their corporate and business strategies. It also assesses the status of the LCD industry and market, reviews the Korean LCD panel industry’s development, and analyzes its competitive strategy using Porter’s five forces model, industry life cycle, and the value chain. Based on the findings and the forecast for the Korean LCD panel industry, it then concludes by providing suggestions for the major industry players and the Korean government.