在尼加拉瓜馬拿瓜市開設「Hao Chi」高檔中國餐廳企劃書

• Main Authors: 蕭陵宏, Siu,Ling Hjoy M.
• Language: 英文
• Published: 國立政治大學
• Subjects: 中國餐廳
• Online Access: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0979330482%22.

在尼加拉瓜馬拿瓜市開設「Hao Chi」高檔中國餐廳企劃書 === The Hao Chi Restaurant will be a high end Chinese restaurant which will provide authentic Chinese food and a rich cultural experience to local people and visitors. It will be located in Managua Km 12 Road to Masaya. A prestige pricing strategy will be implemented; setting high prices so that customers are aware of the quality of the food, service and environment. The profit margin of every dish will be stipulated at 55% of the price. Hao Chi’s target market is estimated at 67,008 people. The initial investment and working capital to start the business will be US$230,000; which will be funded from the owner’s capital and a bank loan. Hao Chi Restaurant has a positive NPV of US$395,324.40 which indicates that the project is viable and has an Interest Rate of Return of 26.17%. For Hao Chi restaurant, the payback period will take 3 years and 64 days.