全球化市場與在地制度回應：以歐洲足球為例

• Main Authors: 謝濬帆, Ray Hsieh
• Language: 中文
• Published: 國立政治大學
• Subjects: 全球化; 制度變遷; 球會管理; 歐洲足球; globalization; institutional change; club management; European football
• Online Access: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0992520071%22.

長期以來制度與發展在許多研究中被討論兩者的關係與相互影響。在全球化的衝擊下，相信自由市場促進發展的論調相對的被接納並推廣，淡化了制度的影響力，然而從歐洲足球制度變遷至今，卻沒有呈現這樣的景象。 本研究的三個案例中，採取對市場毫無保留的俱樂部難以獲得良好表現，相對的對市場沒有完全接納或甚至拒絕市場的俱樂部，可以維持一個更加穩定的表現，過去討論運動發展時角色定位並不清楚的球會管理，將分析其利益導向與決策背後的邏輯，發現了全球化下的自由球員市場只能算是一個制度環境，而球會管理治理本身的制度選擇才是決定俱樂部發展的主因；不同的誘因結構限制了各自球會代理人的制度選擇，也直接的影響了不同治理下的俱樂部發展，進而勾勒出歐洲足球競爭的基本風貌。 === The relation and inter-influences of institutions and developments have long been the discussion in many studies. Under the impact of Globalization, many adapted and promoted the arguments that believed free market stimulated the development and lowered the weights of institutions. But from the institutional change of European football, there’s another picture. During the three cases of this study, club management is not vivid according to past discussions that the interest orientation and logic of decision-making will be analyzed. The free market of players is mere an institutional environment while the institutional selection behind the club management is the main point at the same time framing the development of the club. Different incentive mechanisms bounded each choice toward the institutional selection and directly influence the club development.