Entrepreneurial Career Choices Resulting from Influential Factors: Survey of B.B.A. Management and Marketing Alumni.

• Main Author: Trent, Caitlin Brooke
• Format: Others
• Published: Digital Commons @ East Tennessee State University 2010
• Subjects: Business; Marketing
• Online Access: https://dc.etsu.edu/honors/122; https://dc.etsu.edu/cgi/viewcontent.cgi?article=1126&context=honors

This research focused on East Tennessee State University (ETSU) Management and Marketing Alumni who graduated between 2003 and 2008. Based on the available literature and research on this topic, there was a limited amount of specific information as to the careers these alumni seek. As a means to gather data about the careers management and marketing alumni pursue, an online survey was used, which also supported three specified objectives. In summarized form these objectives are: non-corporate career choices and certain factors that influence entrepreneurship, B.B.A. Management and Marketing Alumni careers (or employment), and small and medium-sized enterprises (SMEs) or multinational corporations (MNCs) in regards to entrepreneurship. The results of this research revealed significant conclusions for these three objectives.