Differential framing: when meaning depends on motive
Differential framing occurs when individuals with different latent motives assign qualitatively different meanings to the same attributes or events in the environment (James&Mazerolle, 2002; James&McIntyre, 1996). The implications of this phenomenon for the explanation and prediction of beha...
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Georgia Institute of Technology
2010
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| Online Access: | http://hdl.handle.net/1853/31840 |