Predicting Purchase Timing, Brand Choice and Purchase Amount of Firm Adoption of Radically Innovative Information Technology: A Business to Business Empirical Analysis

Predicting Purchase Timing, Brand Choice and Purchase Amount of Firm Adoption of Radically Innovative Information Technology: A Business to Business Empirical Analysis

Show other versions (2)

Knowing what to sell, when to sell, and to whom to sell is essential buyer behavior insight to allocate scarce marketing resources efficiently and effectively. Applying the theory of relationship marketing (Morgan and Hunt 1994), this study seeks to investigate the link between commitment and trust...

Full description

Bibliographic Details
Main Author: Bohling, Timothy R
Format: Others
Published: Digital Archive @ GSU 2012
Subjects:
B2B Marketing
Cloud Computing
Commitment-Trust Theory
Customer Management
Innovation
Purchase Decision Modeling
Online Access:http://digitalarchive.gsu.edu/bus_admin_diss/12
http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1012&context=bus_admin_diss

Internet

http://digitalarchive.gsu.edu/bus_admin_diss/12
http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1012&context=bus_admin_diss

Similar Items