Ethnic Media and Identity Construction: Content Analysis of the Visual Portrayals of Women in Latina and Glamour Magazines
Media are powerful agents of socialization; mediated images affect individual and group behavior as well as inter-group attitudes. In the case of the Hispanic/Latino community in the U.S., frequently underrepresented and stereotyped in mainstream media, identity politics and perspectives of self-rep...
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| Format: | Others |
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Digital Archive @ GSU
2007
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| Online Access: | http://digitalarchive.gsu.edu/communication_theses/22 http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1021&context=communication_theses |
| Summary: | Media are powerful agents of socialization; mediated images affect individual and group behavior as well as inter-group attitudes. In the case of the Hispanic/Latino community in the U.S., frequently underrepresented and stereotyped in mainstream media, identity politics and perspectives of self-representation are complicated by the vast diversity of this membership. This project analyzed the current discourse on Hispanic/Latino ethnic identity proposed by Latina magazine and its social standing in relation to the mainstream culture. A quantitative content analysis that compared Latina’s visual portrayals of women to the female portrayals found in the mainstream magazine Glamour suggested that Latina constructed a homogenized and non-conflictive identity for Hispanic/Latino women; an identity that supports U.S. dominant discourses on ethnicity and race and is subjugated to marketing practices. |
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