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Previous issue date: 2007-09-03 === This study aimed to identify the quality aspects that, according to the perception of Accounting students, influence the overall quality of the high education program, as well as the causality relationship among those factors. The identified factors are based on the people, on the students learning process, and on the tangible aspects. To verify whether the proposed model is adequate or not, it was obtained some data with students in Universities, colleges and faculties in the State of Sao Paulo, by means of a questionnaire. The data were treated by the Structural Equations Modeling, as well as an adjusting process of the collected data. Through this process, it was possible to obtain five endogenous constructs. The results showed that the students choose their university, college and faculty based on their location, and that they choose such a course taking into account the job market. Relatively to the perceived factors of quality, the joined order was: professors?? team; technical and administrative team; tangible aspects; process and relationship between students. It was possible to classify, inside of each factor, the importance of its variables in function of gotten loads. === Este trabalho procurou identificar os fatores de qualidade que, na percep????o dos discentes de Ci??ncias Cont??beis, influenciam a qualidade do ensino superior, e a rela????o de causalidade entre esses fatores. Os fatores identificados se ap??iam em pessoas, no processo de aprendizagem do discente e nos aspectos tang??veis. Para verificar empiricamente a adequa????o do modelo proposto, foram obtidos dados junto a discentes em Institui????es de Ensino Superior no Estado de S??o Paulo, por meio de um question??rio. Foi usada a Modelagem de Equa????es Estruturais, seguida de um processo de ajustamento dos dados coletados, o que permitiu testar cinco constructos end??genos provenientes da teoria. Os resultados indicaram que os discentes baseiam a escolha da institui????o em fun????o da localiza????o, e que a op????o pelo curso tem por base o mercado de trabalho. Relativamente aos fatores de qualidade percebidos, a ordem encontrada foi: Corpo Docente; Corpo T??cnico - Administrativo; Aspectos Tang??veis; Processo e Relacionamento entre Discentes. Foi poss??vel classificar, dentro de cada fator, a import??ncia de suas vari??veis em fun????o das cargas fatoriais obtidas.
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