PROFITABILITY IN PREPAID MOBILE PHONE SERVICES IN BRAZIL: OPPORTUNITIES WITH LOW INCOME CONSUMERS
A estratégia utilizada pelas operadoras de telefonia móvel no Brasil nos últimos anos, levou estas empresas a um grande crescimento, porém prejudicou a rentabilidade de sua operação, como acontece regularmente em novos mercados. Desta forma, é importante que elas procurem novas alternativas para...
Main Author: | PAULA MARIA BARRETO BARBOSA |
---|---|
Other Authors: | PAULO CESAR DE MENDONCA MOTTA |
Language: | Portuguese |
Published: |
PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO
2007
|
Online Access: | http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=11410@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=11410@2 |
Similar Items
-
[en] PROFITABILITY IN PREPAID MOBILE PHONE SERVICES IN BRAZIL: OPPORTUNITIES WITH LOW INCOME CONSUMERS
by: PAULA MARIA BARRETO BARBOSA
Published: (2008) -
ACQUISITION OF PREPAID PHONE CHIPS BY LOW-INCOME CONSUMERS: RELEVANCE OF THE POINT OF SALE IN THE EXCHANGE RATIO
by: ROBERTO VALLE BRAGA
Published: (2018) -
[en] ACQUISITION OF PREPAID PHONE CHIPS BY LOW-INCOME CONSUMERS: RELEVANCE OF THE POINT OF SALE IN THE EXCHANGE RATIO
by: ROBERTO VALLE BRAGA
Published: (2018) -
Mobile Prepaid Call and Priority Services
by: Wei-Zu Yang, et al.
Published: (2002) -
The Implementation of a Web-based Phone with Prepaid Services on the VoIP Platform
by: Tai-Liang Chen, et al.
Published: (2005)